Privacy Policy

Effective Date: 26 Feb 2026

Last Updated: 26 Feb 2026

Company Name:
Marine Information Solutions

Company Number:
08082437

Registered Office:
Three Devon Way
Longbridge
Birmingham
B31 2TS
United Kingdom

Email: info@mismarine.com

Telephone: +44 121 277 4900

1. Introduction

Marine Information Solutions (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect personal data when you visit our website [insert domain] or otherwise interact with us.

We process personal data in accordance with:

• The UK General Data Protection Regulation (UK GDPR)

• The Data Protection Act 2018

• The Privacy and Electronic Communications Regulations (PECR)

2. Data Controller

For the purposes of UK data protection law, the Data Controller is:

Marine Information Solutions

Three Devon Way
Longbridge
Birmingham
B31 2TS
United Kingdom

Email: info@mismarine.com

If you have questions about this policy or wish to exercise your rights, please contact us using the details above.

3. Personal Data We Collect

We may collect the following categories of personal data:

• Identity Data - Name, job title, company name

• Contact Data - Email address, phone number, billing address

• Technical Data - IP address, browser type, device information, operating system

• Usage Data - Pages visited, session duration, click behaviour

• Marketing & Communications Data - Preferences for receiving marketing communications

• Information You Provide - Data submitted via contact forms, downloads, event registrations, or newsletter sign-ups

We do not knowingly collect personal data from children under 13.

4. Lawful Bases for Processing

We rely on the following lawful bases under UK GDPR:

• Consent – for analytics cookies, marketing cookies, and marketing emails

• Contractual necessity – where processing is necessary to provide services

• Legal obligation – to comply with UK law

• Legitimate interests – for website security, CRM management, fraud prevention, and service improvement

You may withdraw consent at any time.

5. How We Use Your Data

We use personal data to:

• Operate and maintain our website

• Respond to enquiries

• Deliver requested services or information

• Improve website performance and usability

• Manage marketing campaigns

• Send transactional and marketing emails

• Comply with legal obligations

• Protect our systems and prevent fraud

6. Cookies & Tracking Technologies (PECR Compliant)

We use cookies and similar technologies in accordance with PECR.

Non-essential cookies (analytics and marketing cookies) are only placed after you provide explicit consent via our cookie banner.

You can manage or withdraw your consent at any time by clicking on the "Manage Consent" link in the footer of every page.

Withdrawing consent does not affect processing carried out before withdrawal.

7. Technologies We Use

We use the following third-party service providers:

• Google Analytics (GA4)

• Microsoft Clarity

• HubSpot

• LinkedIn Insight Tag

• SendGrid

These providers act as data processors under appropriate contractual arrangements.

7.1 Google Analytics 4 (GA4)

We use GA4 to analyse website usage.

• Data collected may include:

• IP address (anonymised where configured)

• Device and browser information

• Pages viewed

• Interaction events

Purpose: Website analytics and performance optimisation

Legal basis: Consent

Data may be processed outside the UK with appropriate safeguards in place.

7.2 Microsoft Clarity

We use Clarity to understand user behaviour and improve usability.

Clarity may collect:

• Click and scroll behaviour

• Pseudonymised identifiers

• Session recordings (with masking enabled)

• Device data

Clarity does not intentionally collect sensitive personal data.

Legal basis: Consent

7.3 HubSpot (CRM & Marketing Automation)

HubSpot is used for:

• Contact management

• Form processing

• Marketing automation

• Email marketing (where consented)

• Analytics tracking

HubSpot may associate website activity with your contact record if you submit a form.

Legal basis:

• Consent (marketing & analytics)

• Contractual necessity

• Legitimate interests (CRM management)

7.4 LinkedIn Insight Tag

The LinkedIn Insight Tag enables us to measure advertising effectiveness.

It may collect:

• IP address

• Device and browser data

• Page visits

• Conversion events

LinkedIn may combine this data with your LinkedIn account data.

Legal basis: Consent

7.5 Email Communications – SendGrid

We use SendGrid (a service provided by Twilio) to send transactional and marketing emails.

SendGrid may process:

• Name

• Email address

• Email delivery metadata

• Engagement data (opens, clicks, where enabled)

Marketing emails are only sent where you have opted in or where permitted under PECR (e.g., soft opt-in).

Our emails may contain tracking pixels to measure engagement. This is only used where you have consented to receive marketing communications.

You may unsubscribe at any time using the link in our emails.

8. Cookie Summary Table

9. International Data Transfers

Some providers may process personal data outside the UK.

Where this occurs, we ensure appropriate safeguards such as:

• UK International Data Transfer Agreement (IDTA)

• UK Addendum to EU Standard Contractual Clauses

• Adequacy regulations issued by the UK Government

10. Data Retention

We retain personal data only as long as necessary to:

• Fulfil the purposes outlined above

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

Retention periods vary depending on data type and legal requirements.

11. Your Rights Under UK GDPR

You have the right to:

• Access your personal data

• Rectify inaccurate data

• Request erasure

• Restrict processing

• Object to processing

• Data portability

• Withdraw consent at any time

You also have the right to lodge a complaint with the UK supervisory authority:

• Information Commissioner's Office (ICO)
  Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
  Telephone: 0303 123 1113
  Website: ico.org.uk

Users based in EU member states also have the right to lodge a complaint with their local supervisory authority under EU GDPR.

We encourage you to contact us first so we can resolve your concern.

12. Embedded Third-Party Content

Our website may include embedded content from:

• YouTube

• Vimeo

Embedded content behaves as if you have visited those third-party websites directly.

These providers may:

• Collect personal data

• Set cookies

• Track interactions

• Transfer data outside the UK

Embedded content is only activated after consent where required.

13. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

• Secure hosting environments

• Access controls

• Encryption where appropriate

• Ongoing monitoring

However, no online transmission is completely secure.

14. Automated Decision-Making

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

16. Contact Us

If you have any questions regarding this Privacy Policy or your data protection rights, please contact:

Marine Information Solutions

Three Devon Way
Longbridge
Birmingham
B31 2TS
United Kingdom

info@mismarine.com

+44 121 277 4900